Ad blocker has come to Chrome

Ad blocker has come to Chrome

Pop-up ads and videos can easily turn people away from a website. Google knows this and has come up with a solution set to launch early this year. With that in mind, here’s everything you need to know about Chrome’s ad blocker. What is it? Ad blocker from Chrome actually works like an ad filter, meaning it won’t block all …

SEO considerations for your sites’ images

SEO considerations for your sites’ images

When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier. Read on to find out …

ugly websites

Ugly websites cost your business big time

Good things come to those who wait, and this is especially true for small and medium-sized businesses that plan on creating an e-commerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order. These key indicators might help: A …

An essential checklist for WordPress users

An essential checklist for WordPress users

Wake up. Take a shower. Get dressed. These are just some of the numerous tasks we do every single day. They may not be fun, but they are essential to our daily routine. Managing a WordPress website is very much the same. By going through the necessary steps, you can ensure the speed and security of your website. Also, it …

Google Chrome gets new features

Google Chrome gets new features

Google releases a new version of Google Chrome almost every month. Some updates involve minor bug fixes and improvements, while others feature many more exciting additions. For its version 57 release, Google announced some serious upgrades to Chrome, and here are the three we think you’ll be more interested in. More power consumption improvements Google’s browser is a known battery …

Vulnerabilities on WordPress websites

Vulnerabilities on WordPress websites

“Easy-to-use,” “SEO-friendly,” “open-source,” and “customizable.” These are some of the words that best describe WordPress websites, currently the most popular Content Management Solutions (CMS) platform. With thousands of websites affected in a recently launched series of attacks, “easy to target,” “hackers’ favorite,” and “prone to attacks” could soon be used to define the experience of running a WordPress website. WordPress …

Instagram Stories redefining online marketing

Instagram Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with Fortune that “a two or three-week test period” …

HTML5 trumps Flash in Google Chrome

HTML5 trumps Flash in Google Chrome

Google Chrome is following through with a game plan it announced in February of last year. In an effort to punish slow-loading or lagging sites that use Flash, a web component known to take up resources and memory, Google’s browser will make a newer, faster player the default. Read on to find out how Google plans to transition from Flash-based …

AI augments e-commerce businesses

AI augments e-commerce businesses

Artificial intelligence (AI) is a buzzword that inspires business owners yet also instils in them a sense of dread. More accurately described as “machine learning,” this exciting innovation is swiftly becoming an integral part of doing business. In fact, industry experts are predicting that by 2020, 85 percent of the interactions between corporate customer service departments and customers will involve …

Web Monitoring

How web monitoring increases productivity

The internet is undoubtedly one of the most powerful tools for improving business productivity. But it’s also a magnet for procrastination. With unfettered access to the internet, it’s easy to stray away from your important work responsibilities. If done in moderation, five-to-ten minute breaks on Facebook, Twitter, and YouTube are harmless, but if employees spend several hours a day there, …

Customising search results

Customising search results for your brand

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimises will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand. For those looking for tips …

Squarespace analytics for ecommerce

Better Squarespace analytics for eCommerce

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximise the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their Squarespace Analytics eCommerce functions. When choosing which CMS is right …