Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, …
We’ve all experienced the frustration that comes with a slow-loading website. While 10 years ago, we would have waited patiently as a site loaded with all the urgency of a sloth, today’s internet surfers won’t hesitate to close the tab. Most expect at least a three-second load time, while some won’t settle for wait times over two. So how can …
One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requestsIf a customer or prospect sends your business an email via your …
Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. Ensure your posts are shoppable This simply means …
Many small- and medium-sized businesses (SMBs) nowadays build and maintain their own website to reach more customers. But because a majority of your competitors also have a website, an under performing site just won’t do. Follow these web design trends to increase web traffic and boost your bottom line. Scrolling Scrolling is a convenient method to navigate a website. Instead …
Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your potential customers, and in doing …
Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness of Facebook advertising sets it …
Finding the right Social Media Platform to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. Social media has helped businesses not only to …
It’s inevitable. Sooner or later, you’re going to have to replace your computer. But while it may not be as fast as when you first got it or as sleek as your new computer, your old desktop or laptop might still have a lot to offer— after upgrading it a little, that is. Here are some great uses for your old computer.
In the beginning, the cloud was scary, uncharted territory. Businesses had concerns about how safe information was in the cloud and whether cloud systems were reliable.
Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content.
We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety of professional photos From pictures …