Your website is the centre stage for your company online and tells people what you do, who you are and why they should use your product or service. However, once a website is complete, most companies will just think of it as a finished project once it is live online. Since most people don’t realize this, that is where they …
We’ve all experienced the frustration that comes with a slow-loading website. While 10 years ago, we would have waited patiently as a site loaded with all the urgency of a sloth, today’s internet surfers won’t hesitate to close the tab. Most expect at least a three-second load time, while some won’t settle for wait times over two. So how can …
Many small- and medium-sized businesses (SMBs) nowadays build and maintain their own website to reach more customers. But because a majority of your competitors also have a website, an under performing site just won’t do. Follow these web design trends to increase web traffic and boost your bottom line. Scrolling Scrolling is a convenient method to navigate a website. Instead …
We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety of professional photos From pictures …
Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have the content removed or engage …
Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them. Make it mobile-friendly More people are now surfing the web …
Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.” If you operate an e-commerce business and are wondering how you can benefit from bots, you’re in luck. We’ve compiled a few of …
As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common mistakes you should avoid when …
The average web user’s attention span gets shorter every day. People don’t want to spend hours sifting through a website to find the information they need; they want it as soon as the page loads. To keep up with the times businesses have drastically changed how they develop their websites. Bite-sized content While there are several elements that make an …
Google Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. And starting in July, Chrome will mark all HTTP sites as “not secure.” Google hopes this move will nudge users away from the unencrypted web. Read on to learn more about the forthcoming changes. For several years, Google has moved toward a more secure web by strongly advocating that …
Statistics show that the average enterprise uses more than 90 cloud services. Even if small businesses use less than half that number, securely managing account logins is still a huge problem for users and administrators. Single Sign-On (SSO) is an excellent solution to this issue, so let’s dive into how it works. What is SSO? Single Sign-On solutions allow you …
Google Chrome wasn’t always the browser of choice for internet users. Before 2008, people turned to Safari, Opera, and even Internet Explorer. But all of that changed with the arrival of Firefox, the reigning champ of its time. And now, we think it deserves your attention once again. What is it? Firefox Quantum, AKA Firefox 57, is Mozilla’s newest and …