Hacks to boost the speed of your WordPress site

Hacks to boost the speed of your WordPress site

We’ve all experienced the frustration that comes with a slow-loading website. While 10 years ago, we would have waited patiently as a site loaded with all the urgency of a sloth, today’s internet surfers won’t hesitate to close the tab. Most expect at least a three-second load time, while some won’t settle for wait times over two. So how can …

Web design

Web design trends you should follow today

Many small- and medium-sized businesses (SMBs) nowadays build and maintain their own website to reach more customers. But because a majority of your competitors also have a website, an under performing site just won’t do. Follow these web design trends to increase web traffic and boost your bottom line. Scrolling Scrolling is a convenient method to navigate a website. Instead …

The true cost of an ugly website

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety of professional photos From pictures …

Don’t let negative reviews ruin your brand

Don’t let negative reviews ruin your brand

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have the content removed or engage …

Web conversion made easy with 5 tips

Web conversion made easy with 5 tips

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them. Make it mobile-friendly More people are now surfing the web …

What you need to know about e-commerce & AI

What you need to know about e-commerce & AI

Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.” If you operate an e-commerce business and are wondering how you can benefit from bots, you’re in luck. We’ve compiled a few of …

5 ways you could blow your online reputation

5 ways you could blow your online reputation

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common mistakes you should avoid when …

How consumer habits changed the web

How consumer habits changed the web

The average web user’s attention span gets shorter every day. People don’t want to spend hours sifting through a website to find the information they need; they want it as soon as the page loads. To keep up with the times businesses have drastically changed how they develop their websites. Bite-sized content While there are several elements that make an …

Chrome to mark HTTP as ‘not secure’

Chrome to mark HTTP as ‘not secure’

Google Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. And starting in July, Chrome will mark all HTTP sites as “not secure.” Google hopes this move will nudge users away from the unencrypted web. Read on to learn more about the forthcoming changes. For several years, Google has moved toward a more secure web by strongly advocating that …

What Is Single Sign-On and Who Is It For?

What Is Single Sign-On and Who Is It For?

Statistics show that the average enterprise uses more than 90 cloud services. Even if small businesses use less than half that number, securely managing account logins is still a huge problem for users and administrators. Single Sign-On (SSO) is an excellent solution to this issue, so let’s dive into how it works. What is SSO? Single Sign-On solutions allow you …

Here comes Firefox Quantum

Here comes Firefox Quantum

Google Chrome wasn’t always the browser of choice for internet users. Before 2008, people turned to Safari, Opera, and even Internet Explorer. But all of that changed with the arrival of Firefox, the reigning champ of its time. And now, we think it deserves your attention once again. What is it? Firefox Quantum, AKA Firefox 57, is Mozilla’s newest and …

Ad blocker has come to Chrome

Ad blocker has come to Chrome

Pop-up ads and videos can easily turn people away from a website. Google knows this and has come up with a solution set to launch early this year. With that in mind, here’s everything you need to know about Chrome’s ad blocker. What is it? Ad blocker from Chrome actually works like an ad filter, meaning it won’t block all …