Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organisation. Instead, business owners should familiarise themselves with all the available options. Facebook According to the 2017 …
Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with Fortune that “a two or three-week test period” …
Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here. Having great content on …
Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work will finally be launched today. The new service is meant …
For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimises will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand. For those looking for tips …
Most people tend to think that the concept of VR (virtual reality) has a place with The Jetsons family, but not so much at the office — think again. Recently, more and more businesses are exploring ways they can mesh VR with daily business operations to possibly help benefit customer service and even employee satisfaction. Take your business to the …
How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network. From landing jobs to furthering your career, the benefits of building relationships are undeniable. If you’re thinking, …
Love them or hate them, projectors are the modern day soapbox. They give you the platform to present your case to a wider audience without compromising your content. Like most hardware purchases, however, they’re accompanied by a list of measurements and specifications you likely have little experience with. If you’re in the market for some new projection hardware at your …
Fishes are known to travel together in schools. They do so as a defence mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash …
Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in it, 1.7 billion is too …
If you’re like us, you’ve always got a finger to the wind when it comes to search engine strategy and internet presence. If you’re not like us, that’s okay too, because we’ve got a breezy little article here to bring you up to speed on 5 of the latest SEO and Social Media top trends that are blowing through the …
Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s website. Establish a solid corporate …