One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requestsIf a customer or prospect sends your business an email via your …
How to boost your SMB’s social media presence
Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your potential customers, and in doing …
Hybrid clouds make SMBs more flexible
Cloud computing has become an indispensable component in business IT because it’s cost-effective, flexible, and secure. Thanks to hybrid cloud solutions, organizations have access to even more agile computing resources. Hybrid clouds are a combination of private and public clouds. In the former, data and applications that require tighter controls are hosted either internally or privately in an offsite facility. …