Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have the content removed or engage …
Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them. Make it mobile-friendly More people are now surfing the web …
The volume of malicious cyber attacks is increasing every year. Although many companies use the latest network security systems, they aren’t immune to the hackers’ favorite strategy — social engineering. Unlike malware, social engineering tricks people into volunteering sensitive data. Here’s what you should know to protect your business. Phishing This is the most frequently used social engineering attack, especially …
If you’re tired of using an uncomfortable mouse or struggling with your laptop’s trackpad, it’s time to buy a new one. But with so many brands and models out there, where would you even start looking? Here are a few tips that will help you decide on the right mouse. Cable or wireless? Choosing between a wired or a wireless …
The battle of the web browsers has raged on for years. While the classic rivalry between Netscape Navigator and Microsoft Internet Explorer has long passed, we are now facing a broader field of competition. There are currently four web browsers competing for space in your hard drive, and we’ve drawn up this list of their advantages and disadvantages to help …
#10 Consider Identity Theft Protection It’s not a matter of if, it’s a matter of when. Pardon the cynicism but we all have a 1 in 4 chance of getting hit. Long before the Internet took off, a lot of paper records included personal identifying information (“PII”) which is now at large. Georgia Driver’s licenses used to include your Social …
#6 Social Engineering Takes Many Forms Baiting offers the reader something in exchange for private information. This could take the form of a free music download or a glimpse at once svelte movie stars who now look like train wrecks in their bathing suits. Quizzes on Facebook may seem perfectly innocent but, in some instances, you may be submitting answers …
#1 It’s Not A Technology Problem. It’s A People Problem When it comes to security, your organization is very similar to a house. For protection, you have doors, locks, windows and fences. To detect threats, you have alarms, motion detectors, monitoring and crime watch. To respond to threats, you might have your own arsenal or methods to this. But intruders …
Avoiding malware and online scams takes a lot of work. You have to treat every email with suspicion, manage a long list of convoluted passwords, and avoid public WiFi networks. Ideally, you follow several other cybersecurity best practices, but many users don’t believe they’re worth the time. If you’re one of those people, here are five ways to stay safe …
Hardware-as-a-Service (HaaS) takes care of all your hardware-related issues, including upgrades, maintenance, and management for an affordable subscription fee. It’s a solution that offers small- and medium-sized businesses numerous benefits, and here are a few of them. Big savings For SMBs, cash flow is a crucial matter. HaaS is essentially like leasing hardware equipment so you don’t have to pay …
Cloud computing has become an indispensable component in business IT because it’s cost-effective, flexible, and secure. Thanks to hybrid cloud solutions, organizations have access to even more agile computing resources. Hybrid clouds are a combination of private and public clouds. In the former, data and applications that require tighter controls are hosted either internally or privately in an offsite facility. …
Your service provider, tasked with looking after your company’s IT, has kept your business up and running for the past 10 years. Unfortunately, that kind of longevity in developing continuity plans can result in some providers overlooking or underestimating certain issues. Here are some of them. Over-optimistic testing The initial testing attempt is usually the most important. It’s when IT …